Tarra is the person behind the people, the one celebrities call when an idea needs to become reality.
For a decade she chased rock stars around the world, running the operations, the logistics, the everything for Mick Jagger, Richard Branson, Lady Gaga, Drake and more. That turned into her own lifestyle management company, supporting high-profile and high-net-worth clients with the kind of behind-the-scenes work that makes extraordinary lives actually function.
Then she bet on herself with zero business background, just an idea of helping more people. She built an executive assistant company, watched it fail, and rebuilt it into something better. Take It Easy Group is now a fractional Chief of Staff consultancy for athletes, celebrities, and creators. WLDCRD came out of the same rebuild: a talent management and business incubator built to support untapped athletes and creators who have everything it takes and just need the operational support to match.